Landing a great job is not a matter of luck. Professionals must use the most effective job search strategies. This starts with the premise that being a passive versus an active candidate is not a good choice for success in today ’s job market. 


Social media, most especially social networking, has lifted the veil that historically shielded individuals from public view unless they wanted exposure. In the past, an individual could effectively remove themselves from the public eye through electing not to participate in activities that would give strangers access to their information.

This enabled executives to remove themselves from the recruiting world’s periscope by acts of omission like abstaining from sharing their printed resume, refusing to file applications, shunning public appearances and consciously guarding their personal contact information.


Here’s a recap from our July 2018 Workshop – Job search made easy for professionals!

  1. Patience does not guarantee promotions.
  2. No job is permanent.
  3. There is no such thing as job security.
  4. Lack of an online footprint can be a career killer.


Here’s what it takes to be a top player who repeatedly runs successful job search campaigns to advance their career with details to follow in a future article.


  • Take control over your public reputation by publishing information about yourself that you want others to know.


  • Build your online presence crafting the image you want others to have of you as an expert in your field and a friendly, likable person whom they can trust.




  • Purposefully manage your in real life connections. Most importantly, reach beyond the people you interact with on a regular basis to stay in touch with those who you don’t normally cross paths with on a routine basis. This means that once you have a close contact and make sure you don’t lose touch.


  • Don’t limit your network to people to the “low hanging fruit.” You must network purposefully. Be proactive. Identify whom you need to meet (prospective hiring decision-makers and people who can recommend you to these individuals) and who can appreciate your potential ( eg., future employer managers, owners, investors, board members, industry leaders, etc.) and needs to know, like and trust you.



These are basic strategies you can use if you plan to promote your candidacy. If this summary doesn’t answer the question for you, or if you need more help to leverage the above strategies, click here to book a free 30-minute consultation with one of our Coaches today.